I recently wrote a blog about 2 very common profile mistakes that cause SmartCast to overlook you.
Now, I would like to give some tips on things that get voice seeker’s attention in a positive way, as well as some things that are serious turn-offs.
Keep Your Experience Voice-over Related
If you have a long history working in another industry, only mention it if it relates to voice-over. For example, if you have worked in the medical field, that might be helpful if you narrate something for, say, a new surgical procedure. You will be familiar with those crazy 9 syllable words that most of us have to go to Merriam-Webster for. That will save the client time, and time is money. This is a good example of when non-voiceover related experience might be relevant. If you have no experience just yet because you are new, then emphasize your training. Talk about what you learned and what areas you excelled in with your coach. Emphasizing other things makes it glaringly obvious that you are very new. It’s ok to be new! We were all new at one point! Just don’t over-emphasize it.
Being Vague About Equipment
Never be vague about the equipment you are using. Too often, I see people write “I have a condenser mic and a preamp.” This is not helpful to those looking to hire you. Be specific. What kind of microphone? What kind of pre-amp? What software do you use? We all know photographers use cameras, but what kind of camera they use lets us know how professional they are and what kind of results we can expect from them. Being specific about what you use to do your job is very important. This is something voice seekers pay attention to.
Less Than Professional Headshots
If you do not yet have a professional headshot, substitute it with a decent looking graphic until you get your pictures. By the way, you do not have to have a pic of yourself, but many people do. Just make sure you upload something professional. Do not upload pictures of yourself that are too informal.
List Your Turnaround Time
As you probably already know, clients can often be in a rush to get things done. They have no idea who is immediately available and may send out multiple emails trying to reach someone who can get the project done quickly. If you can get projects completed within 12 to 48 hours of being assigned, put that in your profile near the top! This is always a good thing. It saves the client time and will cause them to reach out to you first.
Focus on what you can do for them, instead of what they can do for you
When people view your profile, they have a project they are trying to cast and a client they need to impress. They need a problem solved. You want to be their solution. I see many profiles that say things like “I am trying to build my resume” or “I’m just hoping to book a few gigs.” Clients want to know how you can help them be successful with their project. When you help your clients be successful, you will be successful.
Believe it or not, voice seekers do pay attention to your profile. Treat the content as you would a resume. Be professional and focus on the client’s needs. It makes all the difference in the world!
About the author
|Michelle Falzon is a Voice Over Talent and a Voice123 Casting Ninja|