The delicate necessary business skill of making people angry

Posted on November 12, 2012 by


This is a post for all voice over talent, who remain deathly afraid to ask to be paid upfront. Working online, regardless of your business, requires the delicate necessary business skill of making people angry. But you have to do it the right way.

The theory goes is that “if you are making someone angry, you must be doing something right”. If you are a voice talent, such a phrase may cause discomfort, and that makes complete 100% sense. By job description, voice talent seek approval from strangers to get paid. But…if you are seeking approval…how or why would you deliberately make them angry? And that question is the key to finding an answer.

You have two ways to make a person angry:

1. Deliberately through offensive action with intent, and no concern for consequence.

2. Indirectly, without intent, but it just happened when you were just doing what you felt was right and your intentions clashed with others.

The right way to make someone angry

When someone says, “They got angry, so I must have done something right”, he/she is NOT hinting they ran around kicking people in the knees. A person is indirectly stating that they acted on what they believed in, with a form of confidence that intimidated another party into feeling angry or threatened, and the residual effect of achieving a goal was that someone got angry. In turn, the original intent was not to “anger a person”, but that was the risk at hand. When critics spoke their mind, they just kept moving in a certain direction based on what they believed. The ultimate consequence was that it made someone angry, and others, impressed by the conviction and confidence of the action…took note and listened.

Why is this business skill so delicate?

You have to understand who you are working with, and the timing must be right. Simply put, you have to know why you are making someone feel angry. You have to be able to justify it and plant your flag in the ground and state, “This what I believe.” When the timing must be right you are ultimately displaying that you understood something needed a change…NOW. In addition, you probably tried something they never thought of before. So…maybe they never were really angry? Maybe they were just intimidated or jealous? It happens more than we realize.

The wrong way to make someone angry

Sadly, what I wrote about can be taken out of context to the point where a person may think, “Ok, so…I know I have to make someone angry. I should make sure I do that, and if I do not, I did something wrong.” It is not that black and white. The wrong way is to have the sole reason behind your actions be all about making someone angry. If you think about it, making people angry is very easy. You just have to know what bothers a person, and start doing it, just for the sole pleasure of making someone angry or causing chaos.

When a talent makes a client angry with a request

If you have that gut feeling, “I had better ask to be paid upfront.”, and you ignore it because you sense the client will be upset, you may end up being the angry person. Business can be like a game of poker, and you have to be able to read whether or not a person is trying to bluff with anger. If your working mindset becomes, “But what if they get mad I asked?”, you are forgetting this is a job. If making someone angry is the difference between getting paid and not getting paid…and you will not do it…you may want to add “Human Doormat” to your resume. If someone gets angry that you asked to be paid upfront, you probably did yourself the favor of never working with the person. This is why the business skill is so delicate. You cannot predict the future. The skill is also delicate because there are those who may take this as advice to make all clients angry in order to protect his/her payments. Discovering this skill is not easy because application and experience are the two best teachers of this skill, and it also involves taking risks that voice talent craving a path of least resistance, do not want to take.

The success of any business rests solely on the integrity and dignity of you, your own CEO, combined with the awareness of how much work needs to be done in order to succeed. And whether or not you are willing to do it, while always trying to improve upon it. If you make the move that you know someone will not like, do it because it is the justified move to make, not because you read somewhere that you should. It is more about having a backbone to stick up for what you believe in than just making people angry because you know you can.

Have you ever had some experiences with clients that caused confrontation?

“You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time”. – poet John Lydgate, later adapted by Abraham Lincoln