Beware of lowering your value during a voiceover slump

Posted on January 9, 2012 by

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I am always bugging my staff and members of the voiceover community to blog on this page. No, not being lazy 😀 , but the amazing perspectives from different voiceover talent, including our own staff who listens to auditions, can be educational! Over the weekend, a staff member brought to my attention something that she was seeing since the start of the new year, and we know, almost 3 million auditions later…If you are in a slump, the following will NOT help you break out of it:

Low ball quotes

  • “Low balling”, in this case, means ‘the practice of offering a high quality product at a much lower price in the belief that it must be, in order to get work’. This is not a yard sale, or Pawn Stars. It does not work most of the time, and if it does, your client will treat you as important as you treat yourself. Why? Psychology of money. Lower quotes for higher quality can raise questions in an industry filled with people who pretend to be other people for money. Also, pay attention to people who say things like, “How can you afford to charge so low?”. They are telling you, “I expected to pay more.” Offering ‘buyer options’ is not the same as low balling. Think of websites that offer monthly subscriptions, which over the course of a year costs more than the annual subscription. Voice123 has seen voice talent offer ‘buyer options’, which may appear as a low ball, but it is just a starting negotiation price. Welcome to a DIY-environment.

Lengthy slates

  • The lengthy explanations of the read that was about to take place are unnecessary. Think of it this way…It is a voiceover website for getting voice jobs. Both you and the voice seeker know why you are using it. There is no reason to explain what someone is about to hear. Respectfully, for those who copy slating techniques from a a casting director’s office, that is fine because it is quick. But even in a casting office, no one stands there and explains their creative decisions before they read. You have about 2.7 seconds to keep the attention of the listener. It is hard to see why such things will get you ignored so fast, until you hire voice talent yourself.

If work is not happening, work on your marketing, audio quality, copy reading, and online communication skill, before lowering your price or slating explanations. And remember…The time you save someone is like a big hug, everyone is willing to pay more for each time they use Voice123!

What methods have you used to break out of voiceover slumps?