Social media will not stand still for you. FaceBook proves this over and over (are you on Timeline yet?). In 2011, Twitter bought Tweetdeck, and then launched its own website makeover. LinkedIn surpassed 150-million worldwide subscribers.
Why should you care?
Social Media is not going away, it’s not a passing phase, and it’s free marketing. While you may have other successful methods for finding and keeping clients, new, prospective clients are increasingly moving into the social media space for their interactions. The future is getting social – online.
This is not a bad thing…even for you introverts ( and I include myself in this group). In fact, while you sit in your VO studio/cave, you can be reaching out in ways never before possible.
I spend a considerable amount of time (my wife would say too much time) online as a student of social media. Being a voracious reader/consumer of information, as well as a person who delivers news 3 times a day on TV to Las Vegas viewers, I am exposed to a lot. I see things, and I like to share them. I’m only one point-of-view, but it’s a fairly educated POV, and for what it’s worth, the following is an assessment of Social Media developments that you may find useful in 2012 for your voice acting business:
Aggregation/Curation of information
Information is exploding. Content in the form of blogs, threads, forums, websites, and social media sites is so prodigious and so readily available for free that even in the most arcane niche businesses; it’s getting harder and harder to keep abreast of news. Enter the aggregators: people or websites that automatically or manually collect and display daily, hourly or weekly digests that you can subscribe to or receive by email. Who does this? That would be a person known as a “curator”, a person who more than likely uses new online tools to sift through available entries, and selects ones he/she decides are pertinent to their focus, then updates and posts a series of those articles in an online “paper” publication. Examples:
Scoop.it (see my voiceover Scoop.it: http://www.scoop.it/t/voiceover); Paper.li; any number of RSS feed readers (Google offers a fine one); digests of LinkedIn Group Discussions, or daily e-mail summaries of Tech/Social media happenings you can subscribe to. (TechCrunch, Lifehacker, Mashable, Social Media Today, etc.).
Next week: Video