Back in July 2007, when Voice123 first released SmartCast technology, a budget filter was introduced for ‘To Be Defined’ budgets. Did you ever think about the reasons why voice seekers use such a choice, or even have such an option?
A few years ago, that budget choice was born out of an issue that exists today on other websites, today: Voice talent equating quality of a job by the budget, and submitting to get a foot in the door, which online is not such a good idea. So, the following took place:
- A large budget was posted.
- Most submitted strictly for the money. Understandable, but still not a good idea.
Voice seekers were taught by user behavior that posting large budgets would lead to dozens of auditions that did not fit the request, and so ‘TBD’ was born. Since 2007, as voice talent have become more skilled at working online and negotiating budgets, voice talent quality has increased. ‘TBD’ budgets lead to some of the best paying voice over work on Voice123 because of the skill of the voice talent submitting for them. Voice seekers learned, “This is the way to get quality voice talent!” Quality of a job can sooner be detected the way a voice seeker writes, and how much they use the site. Repeat buyers are always great!
TBD budget leaves decisions up to the voice talent, just as much as voice talent teach voice seekers what jobs are posted by what they audition for online. After all, would you go to a store that stopped selling your favorite food? It is true you will make more money with less effort when working with like-minded clients. See what they see after a job is posted.
Photo by Andrew Magill